According to a survey put out by the Brick Lane Brewing Community (and published by our friends at The Shout), “Seventy-one per cent of those in the 18 to 34-year-old cohort believe that their consumption of NOLO products will increase, and 68 per cent of this age group would encourage friends and family to drink beverages from the category”.
Based on a survey of 1,000 adults who regularly drink alcohol, this research suggests that the No and Low alcohol category is here to stay. Oh and one of the biggest drivers for the segment? The option to be able to drive home after dinner.
Read all about it at The Shout here.