This is a Fouroom template. Explore more under
Industry News

Are wine-based seltzers just 80s-style wine coolers in better packaging? Or the taste of the future?

August 29, 2022

While it's quite a US perspective. this VinePair article published last week dives into the popularity of wine-based seltzers to find out whether this is just a repeat of West Coast Coolers all over again.

It's an interesting read because this is a category that locally is still in its infancy, with most local seltzers less focused on promoting a wine base (even when it is wine used as the core ingredient). Certainly, I came away thinking that this category will only grow as it is taken more seriously locally.

What do you think?

Full article here.