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Industry News

Asahi has bought StrangeLove to tap into the booming mixer market

October 4, 2022

One of the hits from our roundup of Australian bar people's favourite mixers recently was StrangeLove, with the Melbourne brand finding plenty of support from around the bars.

Now it has been announced that Asahi has bought the business to tap into the booming (up 40% in the last three years) premium mixer and 'adult drink' market. 

In good news, the StrangeLove management team will continue in place, meaning the drinks should keep flowing as per normal. You can read more in this Drinks Trade report.

What do you think of this acquisition for Asahi? Smart move?