Cans are outperforming bottles across virtually all liquor categories, which is unsurprising as cans have been the preferred format for beer and dark RTDs for a while now. Bottled beer, for example, is now in decline -7.6 per cent, while canned continues to see value growth +6.1 per cent. This aligns with what we’ve seen across RTDs, with both light (-2.0 per cent) and dark bottled RTDs (-1.2 per cent) seeing a slight value decline.
But where it gets really interesting is the trend in bottled wine. Bottled wine is in flat growth, while canned wine is growing at 12%, and attracting a notably younger audience in the process.
There’s a tonne more interesting information in this article on The Shout, written by the IRI consultant Antonia Tolich.