With Dry July now in our wheelhouse, we're taking the opportunity to share some quick profiles of the no and low alcohol (NOLO) producers that set the scene. Today it's Sobah Beverages.
In just a few short years, Australian non-alcoholic beer has gone from a misunderstood niche to one of the fastest-growing drink categories.
And today, we’re proud to celebrate one of the pioneers.
Sobah Beverages kicked off in 2017 when Gamilaroi man and psychologist Dr Clinton Schultz and his wife Lozen (pictured below) hatched a plan to provide a better choice for those who still want to ‘enjoy a drink out with mates without the headache’.
It didn’t start easily, as Clinton explains:
“We literally had our sanity questioned, and were even laughed at by friends, family, the craft beer industry, and the business world”.
“(But) now we often have people asking what we feel has been the key to our success”.
Proudly focused on positive awareness and promoting First Nations' culture, arts, language, and history, Sobah produces non-alcoholic Australian craft beer brewed using bush tucker.
What we love about these great local brews is not just the commitment to a purpose, but the diversity of flavour, whether it’s the ultra-refreshing Lemon Aspen Pilsner or the spicy malt boldness of the Pepperberry IPA.
Now, amidst both NAIDOC week and Dry for July, it feels only right to be talking about a brewery that not only crafts interesting beers but also helps ‘promote positive awareness of Aboriginal and Torres Strait Islander culture, smash stereotypes and unite people’.
As Clinton notes, Sobah beers ultimately help to make socialising sober a great experience:
"We’re glad to be able to encourage people to focus on a more healthy, outdoor, adventurous lifestyle by choosing to drink our non-alcoholic craft beer".