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Industry News

Do pink spirits sell?

August 9, 2022

Finally, someone has answered a question we've been meaning to ask.

Do pink spirits sell?

As this SevenFifty article details, the drive of pink spirits has come from the rosé still wine popularity boom, coupled with the Instagram-friendly colour of pink spirits in the glass.

And the verdict? Pink is killing it. From gin to tequila, the success stories showcased point to pink spirits being the flavour of the day, month, year, maybe even the decade - although with some caveats for luxury products (where pink is not seen as serious enough).

What do you think? Are pink spirits just a brief fad or an untapped boom category?