In the latest instalment of celebrity drinks collabs, actress Kevin Hart (from Jumanji) has teamed up with Proximo Spirits (who make Jose Cuervo, among others) to produce a cristalino-style tequila pitched at the very top end.
Will it taste any good? Who knows. But as this article lays out, the celeb spirits market is getting VERY congested now.
Read about it in Rolling Stone here.