It’s official - RTDs & premixed drinks are going to be one of the biggest trends of the next five years, doubling their market share by 2025.
According to insights from benchmark drinks analysts business IWSR (theiwsr.com), the Ready-To-Drink category of alcoholic beverages is set to gain even more traction over the next five years, significantly outperforming the wider drinks markets and increasing global market share to 8% by 2025 with compound annual growth of between 15% and 21%..
Importantly, this is a higher rate than spirits, wine and beer, stealing consumers, particularly from spirits and beer in local markets.
As we talk about previously, canned drinks are at the forefront of this trend, with premixed cocktails, long drinks and hard seltzers one of the key drivers of this growth.
Another element that IWSR’s research found that flavour is the top contributor to purchase decisions, with 70% of drinkers motivated by how a drink tasted, in a nod to a new era where premium, higher-quality options will be king. Further, innovative packaging was also cited as a key factor driving purchases, with cans, casks, and mini-kegs all on the radar.
What does this mean for your business?
To put it simply, the diversity of this category is a very quick way to liven up your drinks range with options that are not only convenient but with no wastage.
Already we are seeing the popularity among venues, with the Poor Toms range of mixed premium drinks - all using quality ingredients - some of our most popular items on the marketplace.
Indeed the ‘good-for-you’ alcoholic kombucha options are proving wildly successful, too, alongside options like espresso martini in a keg and a proudly Australian ginger beer and native finger lime RTD.
Further, the new wave of RTDs isn’t necessarily alcoholic either, with plenty of alcohol-free mixed drinks, soda and more that provide flavour options sans alcohol.
Ultimately, this burgeoning trend provides you with an opportunity to not only remain contemporary with a typically younger audience but also present highly profitable drinks options too.