Want to know the beers that have been resonating in the Australian trade over the first quarter of 2023?
Today we’re diving deep into the data from Kaddy Marketplace for answers. But we’re taking a slightly different approach for these insights and looking beyond bestsellers.
Instead, these are products where sales have grown the fastest over the first 3 months of 2023 compared to the previous quarter. They’re the trending beers that are ‘so hot right now’, sometimes because they’re new, sometimes because they’re well-loved (and finally back in stock), or sometimes because they’re just irrepressibly popular.
From lager to IPA, sour to non-alc hazys, it’s great to see the sheer diversity that the circa 3,800 venues across Australia that use the Kaddy Marketplace are embracing. Long live a diverse beer diet! Actually, the only problem? Some of these beers have sold out already…
(Note: Data compares Kaddy Marketplace sales from January – March 2023 quarter to September – December 31st 2022 quarter. Figures are based on growth of sales volumes by case units).
An entrant in our last hot list back in January (which seems like yesterday, but is now almost ten weeks ago), Heaps Normal’s clever non-alc hazy just keeps getting bigger and bigger, now up an extra 146% this quarter.
Uniquely 100% carbon negative, this locally brewed, gold medal-winning (at the 2021 AIBAs) pilsener is made with leftover bread from Coles bakery with the spent grains used for cattle feed. We’ve talked before about how ‘better for the world‘ drinks are going gangbusters, and here is the proof.
Is anyone surprised that the winner of the GABS Hottest 100 2022 is also climbing up the sales charts? Status Quo was already one of the more popular beers on Kaddy Marketplace, but this quarter has seen an extra lift – up 130% in some states.
Hiatus’ Pacific Ale hit a bit late in the year to make it onto our Kaddy Top 50 Bestselling Australian Craft Beers of 2022, but this Pacific Ale has made a huge splash this quarter, with sales up 92% QoQ (and with a new look can too).
It can be hard to keep up with the Range release schedule, let alone pick a favourite, but this Oat Cream IPA has proved to be a prime mover over the quarter, even if it only landed midway through January. Brewed with a combination of Citra LUPOMAX, Centennial, Pacifica and Cashmere with ‘notes of fruit tingles, lemon meringue and a hint of fresh cut melon’. Yeah, it’s luscious.
A testament to the popularity of hop-forward West Coast IPA styles this thirst-quencher champions the Citra hop, and caps another top-selling beer under the ‘Dreaming of Green’ line. When does the next one drop, Gerard & Matt?
Time goes on, and so does this hazy, which sold out within a month. Range featured heavily on this quarter’s fastest-growing Australian beers list, but their hazys are among the most popular styles.
One of the single biggest challenges for our top craft brewers is keeping up with demand, and Be Kind Rewind has been out of stock for too long (and now back with a bang)! One of the enduring favourites from this Blue Mountains Brewery you can guarantee this New England IPA will be on the bestsellers list (while it lasts).
The only sour on this list and while smaller volume than some movers on this list, an excellent example of quality sours gaining a following. Kettle soured and brewed with local organic lemons, lactose and vanilla, then dry-hopped with Lemondrop, Denali, Amarillo & Citra, this packs a ‘billowy body with lemon zing and bright hoppiness’ the style ‘creamy, tart and refreshing – just like drinking a lemon meringue 🍋’.
Rounding out this list is the latest core range addition from Sydney’s Sutherland Shire faves Shark Island Brewing, with a growing presence in NSW. This galaxy-driven XPA has ‘the classic tropical passion fruit nose with hints of citrus and a soft finish’.