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Industry News

The future of Kaddy Marketplace has been secured

May 22, 2023

Earlier this month, Kaddy Group - the parent company of Kaddy Community, Kaddy Marketplace etc. - went into voluntary administration.

While that process is ongoing, it's a pleasure to announce that the future of Kaddy Marketplace (and Community) has been secured.

A huge thanks to everyone who has reached out in support over the past few weeks. We really appreciate it.

You can read the full press release below.

Kaddy Marketplace is BACK IN BUSINESS!

Two weeks after parent company Kaddy Group entered voluntary administration, Kaddy Marketplace is pleased to announce that it will be reborn under a comprehensive business initiative known as "KADDY REBORN".

Led by the CEO of Kaddy Limited, Steve Voorma and Singapore-based Lecca Group Pte. Ltd. ("Lecca"), Kaddy Marketplace now offers a simpler business model, a new management team, a more comprehensive range of products, more competitive pricing and improved application features for its suppliers and customers.

Kaddy Marketplace will actively draw upon Lecca's strengths in food and beverage to continue with its ambition of disrupting Australia's alcohol wholesale and distribution market. A new business model, where customers can access a broader range of high-volume products at more competitive pricing, will lead this evolution. As a result, what is already an unrivalled product range will now include market-best deals on globally recognised brands like Corona, Budweiser, Peroni, Smirnoff, Absolut, Hendrick's, Grey Goose, Gordon's, Bombay Sapphire, Jim Beam and Jameson whisky.

With these enhancements, Kaddy Marketplace will offer a complete suite of craft and fast-moving beverages and become a genuine one-stop replenishment and shopping destination for its customers.

To further enhance its supply capabilities, bottle shops and other retailers will soon be able to participate as suppliers on Marketplace to service on-premise customers. Offering complete flexibility, users can house their goods in their own or third-party warehouses contracted by Kaddy Marketplace. Selected customers will also be entitled to one of the longest credit terms in the market of up to 60 days. In addition, with improved and integrated customer relationship management and point-of-sale systems, customers can expect a positive and seamless experience from order to delivery with the highest availability.

Who is Lecca?

Lecca is a regional investment holding company focusing on food and beverage, distribution, logistics, reimagined retail and e-commerce. Its online alcohol delivery business, Cellarbration, is a market leader in Singapore with multiple outlets across on and off-premise, all selling an expansive range of wines, spirits, whiskies and beers.

Steve Voorma, CEO of Kaddy Marketplace, said, 'Our partnership with Lecca to relaunch Kaddy Marketplace fills us with both confidence and excitement. We have actively listened to the market and implemented a range of initiatives to enhance our offerings. With Lecca's expertise, support and funding, we have significantly strengthened our market position. This collaboration, coupled with our new simplified yet enhanced business model, will enable us to deliver an unparalleled market offering, setting the industry standard for both suppliers and buyers.'

This press release is provided by Kaddy Marketplace only and does not represent Kaddy Limited, which remains under administration.