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Unexpected trend – male millennials driving recent sparkling wine growth

April 19, 2022

Well, this is unexpected – a recent report from Wine Intelligence has suggested that sparkling wine growth is being driven by millennials (the under 45s), with older drinks consuming less fizz due to less time in on-premise. The fascinating part is that male millennials are drinking more sparkling too, which challenges much of the beer-drinking millennial stereotypes.

Read all about it at The Shout here: