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Industry News

What’s the most important age cohort to the beverage industry? Here is the answer

June 3, 2022

It’s not millennials who are driving your beverage sales, that’s for sure.

Seamus from The Shout has helpfully written up some insights from a recent IRI webinar, and it reveals some fascinating results.

In particular, the over-50s are now delivering 43% more value than the under-40s age cohort in off-premise.

This piece has a tonne of insights that are worth a look.  Read the article here.