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Industry News

Will our thirst for unlikely booze-brand collaborations ever be quenched?

April 21, 2022

Hot on the back of the wildly popular French fry vodka comes a clever deep dive from Vinepair into how the alcoholic drinks industry can use brands outside the industry to propel things forward.

Craft beer and spirits friends, in particular, this is the article you need to read and think about for your next collab.

Read it here.